A few months ago, Dior announced that Rihanna would be the brand’s newest face, and the brand’s first black campaign star of all time. Yesterday, the first images from the pop superstar’s campaign hit the Internet, and they’re gorgeous.
A lot of great things have happened to Dior’s accessories line under the leadership of Raf Simons and his creative team, and now there’s one more that bag shoppers can add to the list: the Christian Dior Diorama Bag, which officially launched in boutiques in mid-March as part of its debut with the Spring 2015 collection.
Dior has an advantage that only a tiny handful of other fashion houses enjoy. Because the brand resides at the very top tier of fashion houses and because it has a history so rich and storied that it’d make a marketer weep, Dior can not only make handbags out of the world’s rarest, finest exotics and expect to sell all of them, but the brand can make interesting, challenging bags that retail for $30,000 and expect to sell those, too.
Somehow, it’s almost February, and that means it’s almost time for New York Fashion Week and the debut of the first Fall 2015 collections. Pre-Fall 2015 presentations have barely wrapped up, and when we went back to survey the pre-season in advance of the NY shows, we noticed one that we skipped in all of late December’s holiday tumult–Christian Dior Pre-Fall 2015, which was shown in Tokyo.
Amanda and I share an adoration for Christian Dior bags; the only problem is there isn’t exactly a plethora of information on the brand’s bags for curious Internet shoppers. Yes, the brand’s website is has been updated with more information, behind the scenes details and campaign images than it used to have, but it doesn’t offer bags for sale or pricing information, and neither does any other online retailer.
Here’s Modern Family‘s Sarah Hyland, exiting the Good Morning America studios looking like a fashion editor emerging from a show during New York Fashion Week. Sarah’s bag is a quilted Christian Dior Lady Dior Bag. Lady Diors of every variety have shown up on an ever-increasing number of celeb arms lately.
Hart of Dixie star Jaime King was recently spotted out and about in the East Village, looking perfectly casual and carrying an extremely wee Christian Dior Lady Dior Mini Bag. Our powers of purse premonition are telling us that Dior is about to have a huge handbag moment, and celebrity fandom is, of course, always an integral part of making that happen.
In Raf Simons’ relatively short time at the helm of Christian Dior, the brand’s handbags have been resurgent; where Simons’ predecessor, John Galliano, was happy to adorn and re-adorn Dior’s classic shapes toward the end of his tenure, Simons has gone about reinventing them with new details, introducing a handful of completely new lines in the process.
Brand blogs can be a little dry and sales-y, but some designers and retailers do a much better job than others of offering insight, news and behind-the-scenes peeks into the fashion world. Bergdorf Goodman’s blog, 5th/58th, has long been one of the industry’s best and one of our personal favorites, but even we were blown away by the beautiful photo series that BG recently published, which details the intricate process of assembling a Christian Dior bag.