It’s not quite online retail sales, but we’ll take what we can get. With the addition of its Cruise 2014 Collection to its website, Chanel has also quietly added something else: price information for almost all of its handbags. This development follows a total revamp of the site’s design, which already provided much-needed size and season information for the brand’s bags, as well as bigger, clearer photos that allow potential customers (and nosy bloggers like us) to zoom in on details.
Before, if you wanted to find information on a bag’s price, you had to either call your local boutique or Chanel’s international customer service number. Once connected, you’d either have to roughly describe the exact bag you were interested in (“Uh, well, it’s quilted and it has a flap top…I know that doesn’t narrow it down much…”) in hopes of reaching some sort of mutual understanding, or you’d have to provide the product number that the website displayed for the limited parts of the collection that it deigned to show you. I called that number so many times that I have it memorized, and considering how many ardent Chanel shoppers there are out there, I’m can’t be the only one.
In an effort to dance behind the veil of exclusivity, Chanel likely made a lot of extra busywork for its phone operators and irritated a lot of its customers, so this is a move that should please everyone. Notably absent from the price listings are the brand’s exotic bags, which now feature a demure “price available upon request” marker where the price would otherwise be. That’s how most brands handle distributing price information on their most dizzyingly expensive products, so it’s not entirely a surprise.
Chanel has said that it has no plans to sell its handbags online in the next few years, but we can’t help but feel as though the brand is inching closer and closer to that eventuality. We couldn’t be happier.
Find out the prices for all the Chanel handbags you’ve wondered about, right this way. The Boy Bag above, for the record, is $3,700.