Buzz Worthy

The 5 Emerging Bag Brands Worth Paying Attention to in 2016

We’re not fortune tellers, but we do like to make predictions every now and then, and we’re always looking out for what might be the next handbag brand everyone’s suddenly obsessed with. As we enter the final two months of 2015, we’re looking ahead to next year and the bag brands we think will make their mark in 2016.

Below, we’ve assembled five solid candidates with which to familiarize yourself; their wares range from cute novelty clutches to seriously chic work bags. Some might already be on your radar, but we’re betting we’ll be seeing more from all of them in the next 14 months.

BOYY
Shop via BOYY

BOYY is the brainchild of two designers who met in New York City, but all of the brand’s three boutiques are in Bangkok, Thailand. The brand’s available worldwide, though, and we spotted BOYY bags in the hands of several street style stars during New York Fashion Week in September. That inspired a trip to BOYY’s website, and I was super impressed with what I found. The bags are expensive-looking and modern, with just enough special details to inspire curiosity. Don’t be surprised if you see the brand’s bags often in the near future.

Clockwise from top: BOYY Bobby Bag, $1,195 via BOYY; BOYY Lazar Bucket, $2,245 via BOYY; BOYY Martin Cube Bag, $895 via BOYY; BOYY Devon Shoulder Bag, $895 via BOYY
Clockwise from top: BOYY Bobby Bag, $1,195 via BOYY; BOYY Lazar Bucket, $2,245 via BOYY; BOYY Martin Cube Bag, $895 via BOYY; BOYY Devon Shoulder Bag, $895 via BOYY

Eddie Borgo
Shop via farfetch.com

Eddie Borgo’s name probably sounds familiar to you; the designer has built a strong following for his eponymous jewelry collection, and he’s even collaborated with Target. Borgo’s first line of bags is inspired by the midcentury pocketbook shapes of the 1950s and 1960s, but with a modern finish and enough hardware to remind you his background is in jewelry. Thankfully, Borgo avoids the trap of making bags that look like they’re simply meant to be a vessel for elaborate closures and handle attachments; the bags are beautiful pieces of retro-modern design.

Clockwise from top: Eddie Borgo Colt Crossbody Bag, $2,490 via farfetch.com; Eddie Borgo Dean Tote, $2,890 via farfetch.com, Eddie Borgo Vic Clutch, $2,190 via farfetch.com; Eddie Borgo Boyd Clutch, $990 via farfetch.com
Clockwise from top: Eddie Borgo Colt Crossbody Bag, $2,490 via farfetch.com; Eddie Borgo Dean Tote, $2,890 via farfetch.com, Eddie Borgo Vic Clutch, $2,190 via farfetch.com; Eddie Borgo Boyd Clutch, $990 via farfetch.com

Lancel
Shop via Monnier Freres

Lancel was originally founded by Angèle Lancel in Paris in 1876, which gives this brand both a long, proud history and a female founder in an era where such a thing was basically unheard of. The brand was acquired by luxury giant Richemont in 1997, and based on the Spring 2016 lookbook I saw recently, the brand is primed for a major moment. The elegant, understated Bianca shoulder bag is a particular stand-out.

Clockwise from top: Lancel Bianca Bag, $980 via Monnier Freres; Lancel Le Huit Bucket Bag, $800 via Monnier Freres; Lancel L Small Tote, $1,420 via Monnier Freres; Lancel Charlie Bag, $1,190 via Monnier Freres
Clockwise from top: Lancel Bianca Bag, $980 via Monnier Freres; Lancel Le Huit Bucket Bag, $800 via Monnier Freres; Lancel L Small Tote, $1,420 via Monnier Freres; Lancel Charlie Bag, $1,190 via Monnier Freres

PB 0110
Shop via SSENSE

PB 0110 has only been around since 2013, but the Germany-based brand, designed by Philipp Bree, is already a go-to for plenty of cool girls looking to have a bag that their friends can’t immediately place. The designs are minimal takes on traditional shape, all in smooth, solid-colored leather.

Clockwise from top: PB 0110 Satchel, $1,100 via SSENSE; PB 0110 Backpack, $815 via SSENSE; PB 0110 Bucket Bag, $1,035 via SSENSE; PB 0110 Tote, $905 via SSENSE
Clockwise from top: PB 0110 Satchel, $1,100 via SSENSE; PB 0110 Backpack, $815 via SSENSE; PB 0110 Bucket Bag, $1,035 via SSENSE; PB 0110 Tote, $905 via SSENSE

Yazbukey
Shop Yazbukey via farfetch.com

Yazbukey was launched in 2000, by a designer named Yaz whose website describes her as “an Ottoman princess whose family reigned in Egypt.” After working at Margiela and Givenchy, among others, Yaz set out on her own, and her boisterous, cheery bags and accessories fit perfectly with the current trend toward novelty in handbags.

Clockwise from top left: Yazbukey Some Like It Hot Clutch, $725 via Shopbop; Yazbukey Lips Bag, $600 via The Corner; Yazbukey Camera Shoulder Bag, $520 via farfetch.com; Yazbukey Yes No Clutch, $795 via farfetch.com
Clockwise from top left: Yazbukey Some Like It Hot Clutch, $725 via Shopbop; Yazbukey Lips Bag, $600 via The Corner; Yazbukey Camera Shoulder Bag, $520 via farfetch.com; Yazbukey Yes No Clutch, $795 via farfetch.com
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