A few short weeks ago, Megs and I received an invitation to the launch of a new online initiative by the Italian fashion house that would be held during the Salone del Mobile in Milan. Details were kept under tight wraps, all we could do was to speculate that the new launch was involving bags of sorts. Details aside, the short trip was going to involve Bottega Veneta, Milano, new bags, pasta, and fresh local burrata cheese. Sign me up.
Shortly after arriving in Milan, we headed to the BV headquarters where we were introduced to the Bottega Veneta Initials campaign. Extending the philosophy of individuality and confidence of the company’s motto “When your own initials are enough”, customers now have the option to adorn their favorite handcrafted Bottega pieces with the elegance of a monogram. Tomas Maier, the creative director at Bottega Veneta, expressed his excitement over the launch because it allows “to take the customer-centered philosophy of Bottega Veneta one step further.” (more…)