I’ve always been appreciative that Balenciaga sees fit to sell its most popular products on its website, because for a long time, that was more than many similar brands were willing to do. But in this time of exponentially increasing digital investment from fashion brands, just selling motorcycle bags and leather jackets alongside a few of the season’s campaign images isn’t going to cut it anymore.
And now we have a shiny, new Balenciaga.com to explore, complete with a fully stocked retail outlet, all of the images from the current-season campaign, historical information on the brand and a very cool behind-the-scenes video from the ad shoot that features some good close-ups of the season’s bags and shoes. You can see the rest of the Fall 2011 campaign after the jump or check out all the cool new features at Balenciaga.com. (Really, watch the video. We can’t embed it here, but it’s worth a look for the closeups.) (more…)