It’s no secret that Gucci is having a major moment lately. From celebs, models and it-girls to your everyday bag lover, the brand’s bags are some of the hottest you can carry right now. I myself am seriously crushing on all things Gucci, too. My love affair with the brand began innocently enough–once partial to other luxury brands, my world changed one ordinary afternoon a year and a half ago. I was out and about shopping–ok, window-shopping. I had zero plans to purchase anything that day, let alone a high-ticket item. Usually, I meticulously research and plan every pricey bag purchase, yet that day something very odd happened to me. I walked on into a Gucci store, fell in love, and walked out with a Soho Disco Chain Bag.

From then on, Gucci was seriously on my radar. Lately, its bags are consistently swoon-worthy, but there is one collection in particular that has really stolen my heart. Let’s all stop, take a minute, and pray to the handbag Gods for giving us The Gucci GG Marmont Handbag Collection. #ThankYou #Blessed

While I am 100% positive that my next big bag buy will be from this collection, I’m still unsure on the exact style and size that I want. As usual, I took to our Instagram feed for a little bagspo. And just like we are, Instagram, too, is hot for Gucci. Take a look at our favorite Gucci ‘grams below.

Gucci GG Marmont Collection
Shop the Full Collection via Gucci

by #danielbrunograndl #newyork #2017 #theurbanspotter

A post shared by Daniel Bruno Grandl (@theurbanspotter) on

Color magnet. Wearing @officialannasui look, vintage coat, @dear_frances boots, and @gucci bag ?? #NYFW

A post shared by Natalie Lim Suarez (@natalieoffduty) on

Kisses for Friday! ?

A post shared by Arielle Noa Charnas (@somethingnavy) on

???@hm coat @ysl tee #ootd #popofpink #details // identical coat via link in bio or http://liketk.it/2qdRF

A post shared by Sara Azani ? Style MBA (@stylemba) on

Midday sparking with @netaporter ? #details // Shop both via http://liketk.it/2qhHY or link in bio

A post shared by Sara Azani ? Style MBA (@stylemba) on

Decisions decisions #NYFW ?

A post shared by REESE (@nguyen1q) on

??? http://liketk.it/2qlU7 @liketoknow.it #liketkit

A post shared by Rach Parcell (Pink Peonies) (@rachparcell) on

#LFW I'm coming for you ? http://liketk.it/2qrbr #liketkit #ltkxlfw #ltkeurope

A post shared by Emma Hill | EJSTYLE (@emmahill) on

Taking applications for Valentines ??@themarkhotelny #LoveMoreAtTheMark

A post shared by Laurie Ferraro (@theruecollective) on

Mission accomplished: beach found. ?

A post shared by SARAH BUTLER (@sarahstylesseattle) on

One of my favourite looks so far #nyfw17 ???

A post shared by Emily Luciano? (@emily_luciano) on

Snow Day Style ??

A post shared by The Eye Travels (@samantha_angelo) on

? #ItalianDays

A post shared by Chiara Ferragni (@chiaraferragni) on

Tell us below, which color/style combo is your favorite?

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

Join The Gucci Community On PurseForum

No PurseForum account? No problem, it's free to sign up!

Want PurseBlog's Email Newsletter?