The fashion industry is as much about promotion as art as it is about clothing and accessories as art. Without a well-honed message, it’s pretty difficult to get anyone to spend thousands of dollars, no matter how pretty the product. During designer transitions, a brand’s ability to self-promote is even more important; it needs both to explain to existing customers why they shouldn’t look elsewhere and attract new customers who had previously ignored the brand.

Despite the fact that it snowed last night, the PurseBlog team is determined to think spring. Maybe if we embody the season’s aesthetic hard enough, we’ll force the weather to turn over and stay that way, or at least that’s what we’re telling ourselves. In that spirit, we’ve chosen to pepper this week’s Want It Wednesday with a bevy of pretty, soft colors.

As you might imagine, looking at handbags for 40 hours a week can get a little bit monotonous, even for the biggest accessories fan. Whenever I feel like I need a fashionable palate cleanser or a new idea on something weird to write about, I always go to the same place: LUISAVIAROMA. Where American retail buys tend toward the staid and neutral, Italian stores like LVR err on the side of bright and edgy, often featuring smaller designers that are far less accessible in the US; aesthetically, they’re the retail equivalent of Anna Dello Russo.

If you’re not a Twitter fiend or an emoji junkie, then move right along. If, like me, you need to check your phone constantly, lest you fall apart from the crushing sense that you’re probably missing something super important, the Edie Parker Hashtag and Emoji Clutches that just hit Moda Operandi are speaking you language, both literally and figuratively. The clutches feature either popular iPhone emojis or corresponding Twitter hashtags, and when paired with the matching Del Toro Slippers (also an M’O exclusive), you’ve basically turned yourself into a walking smartphone.

Last night, we trudged through yet another hour of the Real Housewives of Beverly Hills reunion, during which we tackled (but by no means answered) such important question as whether or not Brandi drinks too much (probably) and whether or not Carlton’s an anti-Semite (probably not). Real Housewives isn’t a show of answers, though, and maybe that’s why we have to have another hour of reunion time next week.

Around the PurseBlog offices, we spend an inordinate amount of time poring over photos of celebs and their favorite handbags, and over time, one thing has become apparent: famous people really, really love Chanel bags. Non-famous people do too, of course, but those photos are harder to come by.

Singers, actresses, models, It Girls, reality TV stars, novelists – there’s a little bit of everything in this compendium of celebrities and their beloved Chanel bags, and that’s probably what’s most notable about the finished product.

You voted (and voted some more), and now we’ve narrowed our PurseBlog March Madness field down to your four favorite designers – Hermes, Chanel, Celine and Louis Vuitton. Just like in the real Final Four, these two matchups of handbag heavyweights are sure to be particularly contentious, so every vote counts.

Vote For Your Favorite Designer in the Final Four Now!

Bag: Marc by Marc Jacobs Circle in Square Quilted Satchel

Price:$628 via Bloomingdale’s

Why it’s the Bag of the Week: Marc by Marc Jacobs is in the midst of a total revamp, but this bag reminds us of exactly what we love about the brand. With a functional shape and subtle quilted details, this carry-anywhere tote looks much more expensive than it is.

As much as we love bags around here (and as you might guess, we love them a lot), an accessory is nothing without an outfit to back it up. In our new Get the Look series, we’ll be looking at how stars style their bags to get some inspiration for putting things together from our own closets, starting with Reese Witherspoon and her Chloe Paraty Bag.

Don’t say we didn’t warn you, but over the next month or two, something confusing is going to happen: your favorite brand is going to try to sell you a backpack. Even if you’re not a student. Even, in some cases, if you haven’t been a student in several decades and you thought the designers you prefer knew you wouldn’t ever need one again.

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