“That’d be swell Trudy”. Name that TV show! If right off the bat you knew it is a line Pete Campbell has often told his wife Trudy Campbell on AMC’s hit series Mad Men, then you would be correct. I have a hard time thinking of anything other than Mad Men when I hear the name Trudy. Trudy plays the perfectly-put-together striving-to-climb-her-way-up housewife on the series. The handbags during that era were much more compact, structured, and ladylike. In fact, they are what designers are dabbling with more today.

The Alexander Wang Trudy Tote not only does not match with what I could expect Trudy Campbell to carry but also is a much more bland accessory for the brand.


We have all come to expect studs and a little bit of grunge when it comes to Alexander Wang. The designer has never strayed from his funky aesthetic but this bag is an unexpected letdown. It isn’t that the design itself is flawed, it is that the design is lacking any oomph. And Alexander Wang typically brings oomph.

I don’t doubt that the burnt sand hued leather is thick and durable. The bag has double zip trim, which is just about the only aspect that helps it stand out at all. There are double top handles along with a detachable adjustable leather shoulder strap. This bag is playing it safe. I go to other brands for safe, I turn to Alexander Wang for edginess. This bag is just lacking it. Buy via Net-A-Porter for $875.

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  • Kimberley

    Yep, this is not really fashion forward. If you do a tote for this season, do it minimal, showcasing gorgeous leather. Zips really age this. Wish AW would have released something small and structured for Spring 2011.

  • Ana

    personally i love it! i would totally carry it. it’s perfect for every day use.

  • mochababe73

    I really like it.
    But, I was never a fan of anything else that Alexander Wang has done, and I love a jazzy handbag. I agree with Ana. It’s perfect for everyday. There’s no way that I could wear the Rocco on a daily basis.

  • Alana

    This post cracked me up! Love Mad Men!!

  • Stylista

    I know, I was quite surprised to see this different side of A Wang. I quite like it! More so than his normal aesthetic.

    http://red-soledfashionista.blogspot.com/

  • Juliet

    I think I’m like the only person on the face of the world that doesn’t care for Alexander Wang. His designs just don’t do it for me…

  • ninjaninja

    Not into it (ipad)

  • cl

    compared to their other bags, this is a downgrade (ipad)

  • Lola

    I’m sad to say it but this just feel uninspired to me. (ipad)

  • Tiffany

    Not liking it (ipad)

  • Jelita78

    looks like just another bag to me..
    nothing special.. (ipad)

  • SHERRY

    LOVE THE COLOR (ipad)

  • SHERRY

    GREAT SIZE (ipad)

  • Ellen

    I agree. I expect more from Alexander Wang. This is stepping outside of the box, but not in a good way. (ipad)

  • Jen

    Sooo plain for that price (ipad)

  • helen

    I’ve seen better. (ipad)

  • Jen

    Like this quite a bit… Does it come in black? (ipad)

  • turadosapuay

    iv seen better than this..

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