We’ve covered the ever-growing Fendi Bag Bug phenomenon a couple times before, but if you ever doubted how much luxury consumers absolutely love the weird, cartoonish, absolutely adorable little accessory monster that Fendi introduced a season ago, consider this: Net-a-Porter got a $1,500 pair of double-monster Fendi Bag Bug Earmuffs in stock over the holiday, and as quick as they showed up, they were completely sold out.
If you thought $700 was a mind-boggling price tag for Fendi’s perpetually sold out bag charms, then you’re probably somewhat dazed right now. I know I am, and I’ve been staring at the product page for these earmuffs for like a week. The rich, they’re different from you and me. They can spend north of a G on novelty earmuffs. For comparison, a pair of Gucci fur earmuffs costs about $400. (Does anyone actually wear earmuffs?)
Maybe they’re not so different, though; the Fendi bag bugs (both the charms and the bags that look like monsters themselves) have sold well because they have a sense of fun to them. Fashion can be an endlessly self-serious interest to have, but these cute accessories value irreverence as much as they do luxury. That combination, when done well, can be endlessly enticing, and Fendi seems to have hit the nail on the head. If you’d like a pair of these muffs reserved for you when they come back into stock, you can add them to your wishlist at Net-a-Porter.