As millenial customers come of age and want ever-more-differentiated luxury goods, personalization has become a huge trend in the high-end handbag market. From Louis Vuitton’s long-running hot stamping service to Anya Hindmarch’s cheeky leather stickers, making a bag unique is easier than ever.
Proenza Schouler Bags
Proenza Schouler has been in the industry since 2002 and was founded by Lazaro Hernandez and Jack McCollough. The brand, which designs a high-end line of women’s apparel, recently delved into the world of handbags and shoes.
It’s become a seasonal tradition; immediately following the livestream of the Proenza Schouler show, the brand puts a couple of bags from the collection on its website for immediately pre-order. Sometimes they’re runway bags and sometimes they’re not, but for Proenza Schouler Fall 2012, they’re versions of the most eye-catching accessories from the show.