Even for brands that have huge accessories lines dating back decades, there’s usually one bag that stands out above the others in shoppers’ minds. Hermès has the Birkin, Chanel has the Classic Flap, Louis Vuitton has the Speedy; for Proenza Schouler, it’s the PS1 that inspires the most consumer devotion.
All four global fashion weeks have distinct strengths and weaknesses, and high-end bags is always one of New York’s. We’re a city that churns out some of the finest contemporary options in the world, from Mansur Gavriel to Coach, but once you start climbing the price ladder, things get a little bit tricker in the good ol’ US of A.
I think it would be fair to say that Proenza Schouler is a brand looking for its Next Big Thing, accessory-wise. Jack McCollough and Lazaro Hernandez proved their handbag bonafides with the PS1 and PS11 and have, and the success of those two designs increased the brand’s profile and power in huge ways.
Of all the celebrities that we’ve profiled over the years, Hilary Duff and her enormous collection have always felt the most relatable to me. Hilary’s personal style is relentlessly casual and often dotted with workout clothes, and she uses her bags to dress things up a little bit, just like lots of non-famous women.