Over the past couple of weeks, there have been whispers that LVMH is interested in investing in Proenza Schouler and growing it into a global luxury brand, and although that’s yet to come to fruition, it looks like Proenza is headed in a decidedly luxe direction on its own.
Here’s actress Olivia Munn, leaving Joan’s on Third in West Hollywood, carrying a beautiful, natural leather Proenza Schouler PS11 Bag. Notice how she’s artfully paired it with a simple button-down shirt tied at the midriff, plus a breezy, partially transparent pleated maxi skirt.
Joel Silver’s last annual Memorial Day pool party generated some of the best bag moments of the summer of 2013, and it looks like the 2014 shindig will follow suit. Here’s Kate Beckinsale, heading in for some poolside celeb schmoozing fun, carrying a Proenza Schouler PS13 Snakeskin Bag.
Proenza Schouler’s Pre-Fall 2014 handbags have arrived in stock on the brand’s site, and the collection is as notable for what is doesn’t include (PS13s, apparently) as what it does (the return of the baja textiles).
Many of you have heard me mention my coveted and beloved Proenza Schouler Crocodile PS1, and I’ve long promised to bring you the story of how I nabbed it for such a great price and how much I love it.
We’ve already taken several looks at Proenza Schouler’s impressive Fall 2014 runway bags, but the bags that you see in fashion shows are never the full story of what a brand will offer in any given season. Thanks to Neiman Marcus’ Fall 2014 New York designer pre-orders, we’ve gotten a glimpse at what else the Proenza boys will have on offer come September, and they’re embracing a number of big bag trends.
In the weeks since Proenza Schouler’s beautiful Fall 2014 handbag collection debuted on the runway, our enthusiasm for the bags hasn’t diminished – they were, and still are, the cream of the New York Fashion Week crop, by a long shot.
Stalwart Parisian department store Le Bon Marché and American luxury upstarts Proenza Schouler might seem like counter-intuitive bedfellows, but based on the capsule collection that the pairing released yesterday, we’re not going to question the logic that brought the two companies together.
After two blockbuster handbag hits with the PS1 and PS11 bags, Proenza Schouler’s accessories success has been in something of a holding pattern. That happens to many brands after an initial fit of success; learning how to turn those first instincts into stable, replicable growth requires a little bit of alchemy, at the very least.
Waitlist-inspiring marquee bags are great, but there’s money to be made elsewhere in a brand’s accessory inventory as well. For many designers, a small, simple crossbody, priced in the high three figures, is a great way to attract customers who dig the brand’s look but who can’t commit to $2,000 or more.