As millenial customers come of age and want ever-more-differentiated luxury goods, personalization has become a huge trend in the high-end handbag market. From Louis Vuitton’s long-running hot stamping service to Anya Hindmarch’s cheeky leather stickers, making a bag unique is easier than ever.

Proenza Schouler Fall 2013 Bags (1)

Regular PurseBlog readers know that Megs and I are full-on Proenza Schouler fangirls. We both own bags from the brand and carry them regularly, and Proenza is responsible for my all-time favorite bag in my personal collection.

Proenza Schouler x Le Bon Marche Handbags 20

Stalwart Parisian department store Le Bon Marché and American luxury upstarts Proenza Schouler might seem like counter-intuitive bedfellows, but based on the capsule collection that the pairing released yesterday, we’re not going to question the logic that brought the two companies together.

Proenza Schouler PS Elliot Shoulder Bag Blue Croc

In the weeks since Proenza Schouler’s beautiful Fall 2014 handbag collection debuted on the runway, our enthusiasm for the bags hasn’t diminished – they were, and still are, the cream of the New York Fashion Week crop, by a long shot.

Proenza Schouler Pre-Fall 2014 Bags

Proenza Schouler’s Pre-Fall 2014 handbags have arrived in stock on the brand’s site, and the collection is as notable for what is doesn’t include (PS13s, apparently) as what it does (the return of the baja textiles).

Proenza Schouler Large Python PS1

I’m going to level with you guys: it’s a slow news day. We’ve reached that mid point of July, which means that it feels as though we’re as far into summer as humanly possible, but still with no light at the end of the heat-and-humidity tunnel.

Proenza Schouler PS11 bags

When Proenza Schouler hit big with its PS1, everyone waited to see what the duo would create next. The next big handbag design from the company was the PS11, and the minute I saw it, I was hooked.

Proenza Schouler Bags

Proenza Schouler has been in the industry since 2002 and was founded by Lazaro Hernandez and Jack McCollough. The brand, which designs a high-end line of women’s apparel, recently delved into the world of handbags and shoes.

Proenza Schouler PS11 Peacock Blue

In fashion, sometimes the right color makes all the difference. I’ve held off on buying many a handbag because the color wasn’t just right; sure, the bag came in purple, but it was a blue-based purple, and I like it red-based.

It’s become a seasonal tradition; immediately following the livestream of the Proenza Schouler show, the brand puts a couple of bags from the collection on its website for immediately pre-order. Sometimes they’re runway bags and sometimes they’re not, but for Proenza Schouler Fall 2012, they’re versions of the most eye-catching accessories from the show.